Pre-Internet, pre-Instagram, humans also communicated publicly with private names. For instance, the legacy of the name of a DJ, the nom-de-plume, the google username, and even the graffiti ‘tag name’ stems from one of the first forms of public communication over the airwaves: the CB or shortwave radio. Before pirate radio and chat-rooms, anonymous humans communicated with each other all over the globe via CB radio network, emerging in the 1920’s. Users such as “Cup Cake”, or “Old Milk Can”, would talk with “the Hairy Grape” or “Pork Chop” and “lady T-Bone”.
Cards confirming radio contact were shared amongst the community, sent to and from radio users and stations, in the beginning just featuring users names (e.g. “Cuddle Bug” or “Little Snake”) and, as the fad grew, featuring caricatures, cartoons, slogans and jokes. The ‘amateur’ graphics, often made by individuals, and their choice of names today represent an important form of folk art. Now streetwear giant Carhartt WIP and Melbourne-based Label Perks and Mini joined forces to draw inspiration from this almost forgotten Radio culture.
Perks and Mini (P.A.M) is a lifestyle brand based in Melbourne, Australia; their productivity branches into the realms of food, music, art, fashion, and graphics. Established in 2000 when Husband and Wife team Mischa Hollenbach and Shauna T fell in love. P.A.M’s distinctive graphics and excessive attention to construction and detail has gained a huge and well deserved international cult following.
P.A.M have a long list of collaborators (all visionaries in their chosen fields); friends who have a mutual understanding of the P.A.M dimension; Undercover, Mike Kelley, Fergadelic, Genevive gauckler, Soulwax (2 Many DJ’s) and Sofia Prantera (Silas) to name but a few. P.A.M. not only stands for Peace and Menace, Pizza and Mezze, Psilocybin and Mescaline; but also for independence, freedom, aestheticism, culture and fun!
With both entities having strong and vital boundaries to contemporary music culture the collaborative idea arose very organically and the whole project was accompanied by a joining together of renowned DJs of the P.A.M Paris (their new home base) environment to share music over the airwaves with DJ Sundae, IUEKE, Low Jack and DJ Perks himself among them.
For the limited collection the creatives made up three different Radio Clubs deriving from the cities of L.A., Rome and Athens with each one of them having their own signature graphic just like back in the days on the radio cards. Alongside the T-Shirts, Crewnecks, Longsleeves and Caps, a retro-inspired portable Radio was added to the composition. Check out the collection in full on inflammable.com!