alpha industries

Alpha Industries – When the War Ends

27. November, 2017

Beyond the military vibe

The story of Alpha Industries is one that transpires in two parts. First is the company’s early origins, brought to life by war and wartime money. The second part is an almost entire about face, with a known supplier to the military turning its company profile around. Both of these segments of the Alpha Industries history are linked together by ambition. (mehr …)



FILA: Little City, Big Dreams

27. November, 2017

A brand beyond its niche

Fila, sitting atop the peak of a niche in streetwear, is this major outfitter that had its start because of a purpose tied to another hill. More specifically, to a city on a hill, Biella. This Northern Italian city was blessed with the garments of the Fila brothers. They wanted to make sure the residents of their hometown were decked out in quality clothing that would last them a long time. A small brand, then to be named after their family, would be the way to do it. (mehr …)


adidas NMD GORE-TEX® Bundle

22. November, 2017

!!! RELEASE INFO | 23rd of Novemeber 2017 00:01 CET !!! 

adidas NMD_CS1 GORE-TEX® PK Bundle

 „On the 23rd of Novemebr is the release of the adidas NMD_CS1 GTX PK in collaboration with GORE-TEX® products! It is combining the best of running technology with innovative design and materials which make it waterproof and breathable! Inflammable is offering a free „festival rain coat“ with every purchase so don’t miss the release!“

adidas created an unique futuristic look for every urban explorer. This shoe with sock-like construction is a pioneer for a completely new style generation. The adidas Primeknit upper has been supplemented with a waterproof GORE-TEX:registered:️️ lining – the slip-on sneaker keeps your feet dry even in winter! You’ll get a “Festival Rain Coat” as a goodie on top on every adidas NMD_CS1 GTX sneaker order! The “Festival Rain Coat” comes in all-black colorway with a white NMD Logo on the chest and a cool inflammable logo print on the back. So hurry up and get your NMD GORE-TEX:registered:️️ bundle at!

Shop here:

>>> Below you can find the first impressions of our shooting! <<<

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adidas eqt support rf pk core black

adidas EQT Support RF PK

16. Oktober, 2017

Primeknit gets to the adidas EQT Support RF

The EQT line will forever be known as one of the major turning points for adidas. With pieces inspired and designed by former Nike creative Peter Moore, the Equipment series represents a drastic shift. Heading away from trends of flash and style, the EQT line would strip it all away in favor of substance. It was now all about the athlete. With some upgrades, the EQT Support RF continues that tradition.

Of course, the most notable alteration is on the shoe’s upper. The base material, usually pairing breathable mesh with synthetic hints, opts for something a little lighter on your feet. This EQT now boasts a helping of the brand’s signature Primeknit build.

The airy, featherweight construction gives you all the advantages of a premium knit upper without ever sacrificing support and function. In fact, some of the OG support features are maintained, including the webbing tape lateral 3-stripes.

Available in both Core Black and Pearl Grey, you can’t afford to miss out on these beauties.

It’s one of the more memorable designs from the archives of adidas, but carries with it some welcome upgrades. Even in its most current state, the EQT Support RF continues to be all about the athlete.

adidas eqt support rf pk pearl grey


timberland fw 17

Timberland: Back Because We Never left

9. Oktober, 2017

When discussing most sneaker or clothing brands, the story eventually boils down to one of persistent vision and meeting a goal. Nearly all of your favorite brands had mainstream success as one of its original premises. Timberland, on the other hand, differs in this regard. (mehr …)


stussy fw17

A unique look at Stüssy’s FW17 Collection

27. September, 2017

Stussy’s history as a streetwear brand is as authentic as it is global. The company had originally been brought together by the visionary designs of Shawn Stussy and the business acumen of Frank Sinatra Jr. Its evolution spanned from its original form as a surfboard shop to one of the most recognizable brands in the game. (mehr …)